Our first task was to look at the brands of some well-known retail brands. We started off by examining Prada, which is a luxury goods brand that I'm sure everyone is familiar with.
Our opinion of its logo was that its unsophisticated design and plain black coloring signified that its a Classy and Simple brand. Notice also how the gold beams represent Luxury and Class, while the logo itself is in Capital Letters and stand out enough to catch passers-by's attention.
My personal opinion: Simplicity and the right color combinations make for a great Logo Design
Moving on, we decided to evaluate another extremely renowned brand that we saw: Louis Vuitton. Once again, it is a Luxury Fashion and Clothing brand.
The first thing we noticed about it that was rather unique was its use of tainted glass, to give off a Mysterious feel to it, as customers will be more likely to wonder what is inside the store. The font is also brightly lit to attract passers-by's attention. The logo is set on a black background, to once again give off a Luxurious and Classy feel. The interior, as we noticed, was also designed in an Artistic and Modern way.
My personal opinion: Definitely lives up to its reputation as a luxurious fashion store.
Next up was Dior, selling luxury goods.
The logo had a black, business-style background with brightly-lit signboard font to attract attention and broadcast its location to passers-by. One thing unique about Dior was its usage of a mirror layout outside its store. This gives off a air of Uniqueness and Class, and is kind of telling its customers, " Come and take a look at yourself wearing our goods. Don't you think you look nice?" The store design is also very orderly and clean, pleasing to the eyes.
My personal opinion: Definitely scores high in the "specialties" department, and attracts my attention such that I would want to at least step into the store to take a look.
Following up was Dolce and Gabbana, a Luxury goods and Fashion brand.
Once again, the store design is very modern, but with a slight local twist to it.
Other than that, the general outlook is also very stylish, and the clothing and goods are displayed via clear glass panels to attract passers-by's attention.
My personal opinion: Perfectly combining elements of western Class and local Culture.
The next store we evaluated was Cartier, the luxury watches brand.
A very homely and classy interior design, incorporating various elements of the common household such as the wooden tables. The watches displays are also very organised and clear to showcase the products in a positive way.
My personal opinion: Interesting, but could improvise by displaying a few products outside the shop as well, in glass columns, to attract people's attention.
The final store for the day was yet another renowned brand: Giorgio Armani
We felt that the interior design was not focused on a particular concept, and gave off a mysterious feel that intrigues and mesmerises customers. The door design was also unique as it uses the logo as the door handles. There were also pillar columns displaying the mannequins with the shop's products, to attract passers-by's attention.
My personal opinion: Great and unique design, can feel a luxurious atmosphere the minute one steps inside the shop.
After this task, we decided to walk along the streets, and take note of whatever interesting forms of design we come across. And I was surprised to find that there were actually quite many of them.
The usage of geometrical shapes and colored, life-sized statue figurines in these designs added effects to the lighting, as well attracted people's attention
After walking for a further distance, we arrived at our second location: the Wisma Atria. One of the first things we noticed was the escalator advertisements. We thought this was quite an ingenious plan, as while you are on the escalator waiting to reach another floor, why not kill time by looking at the interesting advertisement designs on the escalator?
The next interesting design we saw was the Ticket Cube Booth to purchase Sistic tickets.
As you can see, the entire booth was built with brightly-lit cubes to attract attention. The fact that it is located on the main walking street also serves to encourage customers to enter the booth. However, we feel that it could be improved further by placing a spokesperson at the booth, to entertain potential customers who are walking past. There could also be some interactive floor stickers to further liven things up and garner attention to the booth.
Moving on, our next location was Takashimaya.
A shop we saw there
The white vertical stripes on the billboard gave the shop a striking yet vintage look. A good point to note is that the shop also include a bit of its history on the signboard, as by reflecting on its history the customers can be enticed and led to have a good impression of the brand.
Location four was the Mandarin Orchard Singapore. A striking sight immediately greeted our eyes, and that was the Inhabit Exhibition, displaying an array of rather creepy-looking dolls.
The dolls create a different atmosphere in the area, setting it apart from the evidently jovial mood of the rest of the street. The dolls were also well-displayed in clear glass containers, and successfully arouse curiosity in passers-by. The venue, as we noted, was also very suitable, as the entire display was placed under shelter, and in front of prominent shops, thus attracting much attention to this little area.
Last but not least, our final location was the 313@Somerset.
We visited this novelty stationary shop called "made with love". The first thing we noticed was the use of small letter for the entirety of the shop name. This was a first today, as all the previous stores we mentioned had striking capital letters for its entire logo. We thus attributed this particular store's design concept to be one of informality, as it wanted to portray a friendly image where the customers can come in and relax, and make shopping decisions under such an atmosphere.
Overall, however, we felt that the general direction that the store was taking was still towards a more prominent stationary boutique.
The next shop we saw was the Smoothie King
A good design concept here is the figurine of the store hallmark item-flavored smoothies. For those who might not be very familiar with what a smoothie is, the minute they see the standing figurine, their questions will all be answered. Thus, we felt that this was a interesting and efficient way to broadcast one's product to customers. The logo also has a crown that symbolises the store status as a "king", and the general ambiance was also relaxed and fun.
The final shop we visited was Dolce Tokyo, a Japanese-themed cafe.
The general art direction taken by this store was that of a modern and contemporary one, thereby creating an impression that the cafe is moving towards such a goal.
And that concludes our VC Field Trip. At the end of the day, we can definitely say that we had great fun there, bonding and learning new and interesting things at the same time. It was insightful, and I certainly wish that there will be more opportunities such as this. Until then, goodbye!
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